Australians response to the Cold War essays

Australians response to the Cold War essays Cold War is the term used to describe the tensions from about 1945 between the USSR and Eastern Europe on the one hand and the USA and Western Europe on the other. Cold War can be seen in the disagreements between the USSR and the Western allies during World War 2, especially over the future structure of Eastern Europe. As Europe was divided into East and West, the USSR creates communism in Eastern Europe, whilst the West remains Capitalist. Australia felt that the communism could be a threat and so Prime Minister Menzies sought a major US presence and manoeuvred Australia into a position of being invited to send military help during the Vietnam War. At the end of World War 2, Australia and other Western countries were concerned, as communism swept across the world. The Soviet Union controlled Eastern Europe and in 1949 China became communist. In 1950 communist North Korea attacked the non communist country of South Korea. The Cold War developed between the East and the West and the USA introduced a policy of containment to stop the spread of communism. The Australian Prime minister Robert Menzies believed that communism was a threat to Australia as several union leaders were communists and there had been a series of serious strikes in the late 1940's. He introduced a law to ban the Communist Party, however this law was challenged and dismissed in the high court. In 1951 Menzies held a referendum to legalise the banning of the Communist Party. The result was a narrow NO vote. In the years that followed, Menzies called for a Royal Commission to investigate alleged Soviet spying in Australia, after being warned by a defector named Vladimir Petrov. Soviet officials tried to force Petrov back to the Soviet Union, but he was allowed to remain in Australia and given political asylum. The Labour Party tried to use the Petrov affair to gain votes in the 1954 election. The Royal Commission found that there was no Soviet Spy Ring in Aust ...

How to Count Above 10,000 in Chinese

How to Count Above 10,000 in Chinese Mandarin numbers up to 9,999 follow the same basic pattern as English numbers, but numbers 10,000 and higher are quite different. In English, numbers larger than 10,000 are stated in terms of thousands. However, large numbers are written and read as divisions of 10,000 in Chinese. Ten Thousand The Chinese character for 10,000 is è  ¬ / ä ¸â€¡ (traditional / simplified), pronounced wn. Any number higher than 10,000 read in terms of the number of 10,000s. For example, 20,000 would be å… ©Ã¨  ¬ / ä ¸ ¤Ã¤ ¸â€¡ (liÇŽng wn), or two ten-thousands. 17,000 would be ä ¸â‚¬Ã¨  ¬Ã¤ ¸Æ'Ã¥ Æ' / ä ¸â‚¬Ã¤ ¸â€¡Ã¤ ¸Æ'Ã¥ Æ' (yÄ « wn qÄ « qiÄ n), or one ten-thousand seven thousand. 42,300 would be å››è  ¬Ã¥â€¦ ©Ã¥ Æ'ä ¸â€°Ã§â„¢ ¾ / å››ä ¸â€¡Ã¤ ¸ ¤Ã¥ Æ'ä ¸â€°Ã§â„¢ ¾ (sà ¬ wn liÇŽng qiÄ n sÄ n bÇŽi), or four ten-thousand  two thousand three hundred.   So on and so forth, any number from 10,000 up to 100,000,000 is constructed by the following pattern: number of 10,000snumber of 1,000snumber of 100snumber of tensnumber of ones If there is a zero in the hundreds, tens, or ones place, it is replaced by é› ¶ là ­ng. If there are a series of zeros, as in 21,001, they are replaced by a single é› ¶ là ­ng. Examples of Large Numbers Here is a list of more large numbers. Audio files are available and marked with ââ€" º to help with pronunciation and listening comprehension skills. See if you can say the number out loud without looking at the Chinese version. Or, listening to the audio file and see if you can write out the number. 58,697ââ€" ºwÇ” wn bÄ  qiÄ n lià ¹ bÇŽi jiÇ” shà ­ qÄ «Ã¢â‚¬â€¹Ã¤ ºâ€Ã¨  ¬Ã¥â€¦ «Ã¥ Æ'å… ­Ã§â„¢ ¾Ã¤ ¹ Ã¥  Ã¤ ¸Æ'ä ºâ€Ã¤ ¸â€¡Ã¥â€¦ «Ã¥ Æ'å… ­Ã§â„¢ ¾Ã¤ ¹ Ã¥  Ã¤ ¸Æ'950,370ââ€" ºjiÇ” shà ­ wÇ” wn sÄ n bÇŽi qÄ « shà ­Ã¤ ¹ Ã¥  Ã¤ ºâ€Ã¨  ¬Ã¤ ¸â€°Ã§â„¢ ¾Ã¤ ¸Æ'Ã¥  Ã¤ ¹ Ã¥  Ã¤ ºâ€Ã¤ ¸â€¡Ã¤ ¸â€°Ã§â„¢ ¾Ã¤ ¸Æ'Ã¥  1,025,658ââ€" ºyÄ « bÇŽi ling à ¨r wn wÇ” qiÄ n lià ¹ bÇŽi wÇ” shà ­ bÄ Ã¤ ¸â‚¬Ã§â„¢ ¾Ã©â€º ¶Ã¤ ºÅ'è  ¬Ã¤ ºâ€Ã¥ Æ'å… ­Ã§â„¢ ¾Ã¤ ºâ€Ã¥  Ã¥â€¦ «Ã¤ ¸â‚¬Ã§â„¢ ¾Ã©â€º ¶Ã¤ ºÅ'ä ¸â€¡Ã¤ ºâ€Ã¥ Æ'å… ­Ã§â„¢ ¾Ã¤ ºâ€Ã¥  Ã¥â€¦ «21,652,300ââ€" ºliÇŽng qiÄ n yÄ « bÇŽi lià ¹ shà ­ wÇ” wn liÇŽng qiÄ n sÄ n bÇŽiå… ©Ã¥ Æ'ä ¸â‚¬Ã§â„¢ ¾Ã¥â€¦ ­Ã¤ ºâ€Ã¨  ¬Ã¥â€¦ ©Ã¥ Æ'ä ¸â€°Ã§â„¢ ¾Ã¤ ¸ ¤Ã¥ Æ'ä ¸â‚¬Ã§â„¢ ¾Ã¥â€¦ ­Ã¤ ºâ€Ã¤ ¸â€¡Ã¤ ¸ ¤Ã¥ Æ'ä ¸â€°Ã§â„¢ ¾97,000,000ââ€" ºjiÇ” qiÄ n qÄ « bÇŽi wnä ¹ Ã¥ Æ'ä ¸Æ'ç™ ¾Ã¨  ¬Ã¤ ¹ Ã¥ Æ'ä ¸Æ'ç™ ¾Ã¤ ¸â€¡ Even Larger Numbers After ten thousand, the next largest number unit used in Chinese is one-hundred million. One-hundred million in Mandarin Chinese is å„„ / ä º ¿ (ââ€" ºyà ¬). It can also be expressed as è  ¬Ã¨  ¬ / ä ¸â€¡Ã¤ ¸â€¡ (wn wn). Following are the series of numbers larger than one-hundred million. Each number is 10,000 times larger than the previous one. åž“ / å…† zho 1012ä º ¬ jÄ «ng 1016åž“ gÄ i 1020ç § ­ zÇ  1024ç © ° rng 1028æ º  / æ ²Å¸ gÃ… u 1032æ ¾â€" / æ ¶ § jin 1036æ ­ £ zhÄ“ng 1040è ¼â€° / è ½ ½ zi 1044 Learning Tips Using numbers units like è  ¬ / ä ¸â€¡or å„„ / ä º ¿ can be confusing at first. Here are a few tips for quickly knowing how to read large numbers out loud. One tip is to move the comma one place to the left. A number is usually separated every three digits by a comma. For example: 14,000. Now, lets move the comma over by one digit. By seeing a number 1,4000, it becomes easier to read numbers in terms of ten-thousands. In this case, it is  Ã¤ ¸â‚¬Ã¨  ¬Ã¥â€ºâ€ºÃ¥ Æ' /  Ã¤ ¸â‚¬Ã¤ ¸â€¡Ã¥â€ºâ€ºÃ¥ Æ', or one ten-thousand four thousand.   Another tip is to simply memorize a few large numbers. How do you say one million in Chinese? What about 10 million?

Training and development in Human Resources Management (HRM) Essay

Training and development in Human Resources Management (HRM) - Essay Example On the similar context, development can be described as the process of attaining adequate knowledge as well as skills that might be utilised even in the future (Fitzgerald, â€Å"Training Versus Development†). Thus, development process prepares the human resources to take up further responsibilities in the future. Training and development program in an organization ensures that the skill development and up-gradation of its employees are carried-out in a structured process. It is essential for organizations in the current day context to properly train as well as develop their employees for the improvement of their business performances. This is because regular augmentation of the skills and proficiencies of the employees is necessary for developing innovative approaches for the production of new products and services in the organization (Haynes & Fryer, â€Å"Human Resources, Service Quality and Performance: A Case Study†). Thus, training and development of employees per forms an important role in the creation of innovation in the organization and also in bringing about positive organizational changes. Moreover, the training and development component of HRM plays a significant role in the succession planning of an organization. ... In the present research paper, the scope and dimension of training and development process will be attributed to a situation where the process is required to be implemented upon a newly recruited first line supervisor in a paper company, Jay Inc. The process will be imparted upon the newly recruited employee by the one previously holding the first line supervisor’s position and has now been promoted as store manager. The various required issues that will be essential for the promoted employee in order to impart training to the newly recruited employee will be discussed widely in this research paper. Job Analysis and Job Description Job analysis and job description are two of the most essential interconnected operations in an organization. Information about a job is collected through the process of job analysis, the findings of which are compiled in a job description. For the efficient creation of a job description, it is essential that the extent of information about the job i s kept large and wide. However, the information quality is the greatest determinant of the successful accomplishment of job analysis and job description. The collection process of information should be concentrated upon collecting realistic and accurate data. In this regard, the job incumbents are the most appropriate provider of information (American University of Beirut, â€Å"Job Analysis and Description†). Hence, in the case of Jay Inc, crucial information about the job details of first line supervisor can easily be gathered as the task has been provided to the employee who was in the same position, a few days earlier. The main task of the first line supervisors is to direct workers in the

Research and Critically Review three General-Purpose Embedded Essay

Research and Critically Review three General-Purpose Embedded Processors - Essay Example This essay stresses that microprocessors came into existence with the advent of computer technology. Since then, there has been a steep increase in the technological advancement with each new technology replacing the old counterpart in a matter of a year or two. Power consumption and dissipation, among these processors, was not a cause of concern as the issue could be easily addressed by use of fans with processors to keep them cool apart from providing an air conditioned environment. This arrangement sounds good for desktop applications only, while mobile applications warrants good performance in open environment with stored power sources (batteries) and no cooling mechanism. This paper declares that embedded microprocessors have a number of associated properties and features of which the following five offer best criteria for differentiating and estimating the performance. CISC processors exhibit better code density than RISC processors due to complex instruction set in CISC, while RISC utilizes a fixed length instruction code. However the RISC architecture offers simple and fast instruction decoding. It is not always advisable to integrate a large number of peripherals and chipsets with the processor. This would increase complexity and may not lead to desired results. It may further, create power consumption problems. A possible way out could be a separate chipset for applications.

Cafe Bijoux Essay Example for Free

Cafe Bijoux Essay Q 1) What is the current positioning strategy? Is it working? Why or why not? Positioning strategy helps a company in creating its identity and its products/service it provides (Anderson, 2011). Cafà © Bijoux offers a relatively low price for a cup of soup and a sandwich, while offering healthy and tasty meals to their targeted market (primarily workers at the City Hall). To keep the cost low, the management did not printed a menu instead it was written on a chalkboard and was updated daily. In addition, the condiments were handed out to the customers as they picked up their orders. Business operations were from 10 am till 3 pm, mainly attracting customers from local surrounding business for lunch, specializing in homemade soup, fresh sandwiches, and salads. The positioning strategy was not successful mainly due to an unclear vision. Even though it attracted a niche market it was a great strategy of offering healthy foods, however it was not implemented effectively. There were complaints on several occasions that the restaurant could not be located, the mangers were aware about the conflict, but were unable to resolve it due to lack of financial abilities. Furthermore, the restaurant was located beside a parking garage, which was used by the city hall employees and other public offices employees. The average arrival time for these employees was between 7:30 – 8:30 am and they leave around 4:30 – 5:30 pm, while Furthermore, management has failed to identify a clear strategy for the business. No clear vision has been implemented due to the business’ dysfunctions in general. The cafà ©, only opens five days a week, caters to lunch specials, however, should be a breakfast and brunch getaway from the offices of many which hasn’t been the case. In addition, due to the scheduling of the hours of operations many potential customers are missed due to the cafà © being closed in the morning and the evening, where many are entering and leaving the parking garage, which is directly in front of the Cafe. These potential customers are usually in need of an early morning bagel and coffee before enduring a long day of work. Nevertheless, the majority of customers are very satisfied with the amount of serving along with the quality of their meal as well as the price paid. The strategy of being a low priced high value added has seen problems due to lack of customers which is affecting the bottom line drastically. This inevitable circumstance has put a hold on operations and started an investigation upon various neighboring competitors and their own strategies. Overall, the strategy is effective but not effectively used, which considers areas of error that include, a visible colorful sign, extended hours of operations, increased advertising, a stable menu, a catering opportunity, and a real cafà © look which can distinguish itself from the rest of its competitors. Q 2) What are the key reasons for the depressing sales and profits? Some of the key reasons for the dismal profits are primarily due to lack of control, and inexperience from both Julie and Mary, the co-owners and managers of Cafà © Bijoux. The reasoning behind this claim is that a business that is not seen profitable is usually not. In addition, a real restaurant sign is not up and visible. A sign is a major gateway to success in a busy congested market which sees more than eleven businesses surrounding a one km radius. However, Julie and Mary have been awaiting the funds to put up a sign, which has seen negative results due to lack of customers. The lack of customers stems from a poor business model that is implemented correctly. The Business model consists of healthy fresh foods with a low price. This definitely targets the right crowd, at the wrong time, literally. Scheduling of hours of operations are tremendously hurting the business, by opening at 10am and closing at 3pm. The major activity is lost from the morning peak of breakfast through to its late afternoon lunch/dinner slot. The mismanagement of hours of operations is costing the business a lot of money, and will continue to due to the environment that it does business in. Advertising and Marketing have also taken the back seat due to lack of funds, this is hurting the business and is definitely taking away from it. The current business model, which entails a fresh and healthy living, does target many individuals in the current area such as, residential and other various offices. Furthermore, no take-out orders or catering initiatives have been implemented to increase awareness or capability. In addition, a fixed menu has not been created that should list the most favored items along with their prices. Losing out on this chance is another businesses’ gain, by not creating and distributing menus or listing the menu on an online website is a no brainer. This can be very cost effective considering mass production, as well as a free website that advertises small business ventures within the area. The break-even point is not even reached, so these negative figures are falling along with the co-owners. Q 3) Is there a way to improve the restaurants performance? If so, how? There are several ways to improve the restaurants performance within this saturated market. Firstly, the restaurant must clearly identify who it should cater to and how, this can be upon observations from past and present customers. However, a colorful vibrant sign must be created and implemented in order to be seen by pedestrian and vehicle traffic. In addition, a grand re-opening event should be created in order to re-introduce the cafà ©. Cafà © music, colorful balloons, and free coffee should make for a great day of reintroducing the business to many customers. In addition, a website should be created with a menu that has items and associated prices in order to satisfy the needs of its many working office customers in the area, a group discount rate can also be implemented in order to develop a customer relationship management model. This can be done inexpensively, and can reach many individuals through mail, email, and/or drop offs. In addition, a strategy that has come back to life has been the couponing industry, which sees large websites such as Groupon, caters to a wide array of businesses in their respective areas. Groupon creates an ad which is delivered to many depending on their neighborhoods and preferences. The deal of the day may contain a sandwich, soup and salad combo with a special introductory price that will appeal to the average person who is healthy conscience. The couponing industry has suddenly reentered the market with a bang due to the boom of social networking. This will definitely increase potential customers, as many individuals have been increasingly adapting to the social websites, which is a new trend. In order to attract as many people as possible by this form of couponing, there must be a special incentive that would catch their attention, in order to literally bring them into the cafà ©, maybe a promotion for a cup of free coffee for a specific day such as Monday. Reentering a current market may be difficult, however, with the right plans, it may be viable.

Campaigns Of Sultan Mehmet Fatih History Essay

Campaigns Of Sultan Mehmet Fatih History Essay The Conqueror Fatih Sultan Mehmet, also known as Mehmet II or The Conqueror, was born in 1432 in Edirne; however, he died in 1481. Garraty, 1986, P: 606 Mehmet II was ascended the throne in his 20th year old. He ruled the Ottoman Empire for a short time, from 1444 to 1446. (Hourani, 1991, P: 210) Fatih was the son of earlier Sultan Murad II. Conversely, his mother was Huma Hatun. Sultan Mehmet was a tall man, strong in addition to muscular man. Mehmet II was a political leader as well as a military leader. (Hitti, 2002, P: 804) He was further involved in literature, besides cultivated arts along with monumental architecture. Fatih Sultan Mehmet was speaking seven languages effortlessly. He more interested in philosophy in addition to science. Conquering Constantinople: Mehmet II took the nickname conqueror (fatih) following the take-over of Istanbul. As within two years of repossessing the throne in 1451, he put an end to the Byzantine Empire because of conquering Constantinople, (Hitti, 2002, P: 811) by this means merging the Ottoman Empire along with marking the closing stages of the middle Ages as well. (Garraty, 1986, P: 606) Throughout the blockade of Constantinople, Fatih Sultan Mehmets soldiers numbered greater than 100,000, along with around 125 warships were at his discarding. (Hourani, 1991, P: 211) Fatih Sultan Mehmet utilized gunpowder to stimulating outcome all through the blockade. As well as the Sultan squeezed new-fangled technical developments that inclined the scales in his support, together with Orbans cannon, a portion of weaponry greater than 25 feet extended that could blaze cannonballs up into a mile as well that he had specially made commencing a European artist named Orban. (Hitti, 2002, P: 812) On the morning of Tuesday, May 29, 1453, (Hourani, 1991, P: 211) the Ottomans went into Constantinople all the way through breaches in the walls stuck between Edirne and Top Kapi. The last Byzantine emperor; Constantine XI, had unsuccessfully sought after help commencing the European states; nevertheless they were so reluctant to act so. Sultan Mehmet II, the Ottoman principal did not go into the city for three days throughout which his soldiers were allowable to swipe it. (Hitti, 2002, P: 804) On the other hand, this unwelcoming peak in the historical development of Constantinople was the commencement of a freshly start for the reason that Mehmet II determined to changed place the capital of his kingdom from Edirne to the occupied city. (The Sultans, 2012)This regulation was destined to give details the sultans maintain to be looked upon as the new-fangled Roman emperor, the rightful descendant of Augustus as well as Constantine along with that reason, he preserved the citys former name. (Pamuk, 2005) Hagia Sophia As A Mosque: On Friday, June 1, 1453, the Turkish Sultan Mehmet Fatih (the Conqueror) entered the defeated also now defeated capital late in the afternoon furthermore rode to Hagia Sophia. He was astonished at its attractiveness. (Basic Istanbul, 2012) Moreover, Mehmet Fatih decided to revolutionize the Cathedral Hagia Sophia into his imperial mosque. For the reason that he alleged that this was observed in Holy Koran that Istanbul ought to be conquered moreover curved to be an Islamic territory. (Basic Istanbul, 2012) Some other people said that he saw a dream ordering him to vary Hagia Sophia into a mosque as a return aptitude for getting the most powerful city at the world at that time. (Hitti, 2002, P: 806) Campaigns of Sultan Mehmet Fatih: The confine of Istanbul was gone after through a long series of campaigns, which resulted in a tremendous growth of personal Ottoman rule. Further, among those districts that cut down to Mehmet II was Serbia, besides Greece, the kingdom of Trezibizond, as well Wallachia, along with Bosnia, also Karaman, Albania in addition to some Venetian and Geneose maritime establishments. (Garraty, 1986, P: 609) Moreover, he reached Belgrade by 1456. His attempts to get Belgrade failed, although his Empire continued to dominate most of Serbia. His ultimate goal was to capture Rome, solidifying Constantinoples position as the New Rome, and to this time he attacked Italy in 1480; (Hitti, 2002, P: 804) Sultan Mehmet Fatih faced with resistance unfortunately, he died prior to he was talented to perceive his dream comprehended. (Pamuk, 2005) Sultan Mehmet Fatih and Arts: Fatih Sultan Mehmets time in power was recognized for its understanding of doctrinal differences and mental vigor; the Sultan was dependable for the building of eight universities. (The Sultans, 2012)He was a keen art collector; as well developed a set interested in the Renaissance; forged cultural ties through the West, also maintained a private library overflowing through texts on medicine, as well geography, besides philosophy, in addition to ancient history. (Hourani, 1991, P: 210) Beneath his regulation, the Ottoman Empires domestic in addition to criminal laws were codified into a singular form of law as well. The Sultan is extensively looked upon as an accomplished linguist and is credited with introducing the term politics into the Arabic language. He was accomplished by his son, Byazid II. (Hitti, 2002, P: 804) Reforming of Sultan Mehmet Fatih: Fatih Sultan Mehmet handled the burden of establishing the administrative procedures for the expanding empire with a large portion of pragmatism well. This move toward was in reality quite comparable to Fatih Sultan Mehmet practices in further areas. (Hourani, 1991, P: 210) Consequently, there emerged within the empire zones through untrustworthy degrees of administrative power. At the core, there were areas most intimately administered through the capital through institutions most intimately resembling those in the capital region. (Pamuk, 2005) through increasing remoteness commencing the capital, the institutions as well as administrative performs revealed the impact balances flanked by the capital in addition to the local structures along with forces. (Hitti, 2002, P: 804) Conclusion: Fatih Sultan Mehmet ruled the Ottoman Empire for 30 years moreover joined 25 campaigns himself. (Garraty, 1986, P: 608) He was a real careful political leader and a remarkably courageous soldier. He took the position in front of his armed forces in the wars; moreover, he encouraged his soldiers. The Fatih Sultan Mehmet died on May 3 1481. (Hourani, 1991, P: 210) He was buried in Fatih Turbesi, in proximity to the Mosque of Fatih in Istanbul. He had four sons, Mustafa, Bayezid II, Cem, Korkut, and one daughter Gevrehan Sultana. (Hitti, 2002, P: 806)

Integrated and Collaborative Working Essay

What is integrated and collaborative working and why is it so important in childhood practice? The numerous well-publicised child protection cases such as Baby P and Daniel Pelka have emphasized just what can happen when services fail to work collaboratively and this shows why integrated working and collaborative practice is vital and imperative. The outcomes of fatal accident enquiries, like the cases of the children mentioned, continually conclude that a lack of communication between agencies with regards to sharing of relevant information and concerns regarding vulnerable children are one factor which requires to be addressed. The idea behind multi-agency working is that children and families who may require additional assistance are supported effectively and efficiently, therefore minimising or even preventing any difficulties from arising. Children develop in different ways and achieve developmental stages at different rates therefore a diversity of skills and support from a ran ge of different professionals is required in order to successfully meet these needs. On 10th December 2008, the Scottish Government launched The Early Years Framework to highlight the importance of working in professional partnership to give children the best possible start in life. The Scottish Executive’s concern for social inclusion and desire to promote ‘joined up’ policies, an increased demand on services from service users and not to mention the focus on child-centeredness are just a few justifications for such a focus on and drive towards collaborative practice. The benefits of integrated working are enormous as all professionals implement a holistic approach, and working in partnership creates better quality services. Integrated working ensures early identification of any difficulties by efficient sharing of relevant information, thus ensuring that appropriate intervention can be delivered timely. Families also develop closer relationships with a variety of agencies throughout the stages of assessment/intervention resulting in better support and engagement of families, and subsequently the needs of the child are more likely to be met. Another benefit is that the more collaborative working that is carried out between agencies, the more knowledge is transferred between professionals allowing for a more well-informed and proficient team around the child. This could also potentially reduce the need for more specialised services. By working in a collaborative way it also allows for critical reflection allowing all agencies to participate in decision-making while refining their  knowledge. With that being said, we are faced with a number of barriers that can often make integrated working less than simple. These can include poor communication both within and between agencies, and to some degree a lack of uncertainties in roles and responsibilities, inconsistencies regarding legisla tion, confidentiality and the sharing of information. Funding streams are often a barrier to collaborative working. One which I can relate to in my workplace is little to no access to IT equipment and/or compatible systems which would facilitate sharing of information. Some research has been carried out in relation to personality traits within teams and Belbin’s team roles theory shows the importance of recognising the strengths and weaknesses of individuals utilizing the strengths of each person in order to create a productive and efficient team, a clearly beneficial factor in collaborative working. While utilizing the strengths, it is important to manage the weaknesses suggesting that an unbalanced team could just as likely become a barrier. The importance of collaborative working can be seen in the example of a Speech and Language Therapist (SLT). This professional works in close partnership with children and their families, not to mention other professionals. Their job is to assess children with speech, language and communica tion difficulties or those with difficulties eating, drinking or swallowing. Communication is an important part of child development which affects every other area of progression. SLT are an invaluable link between education and health as they are skilled at identifying potential underlying difficulties/disorders. There are many factors an SLT has to consider including the impact these difficulties have on the child’s life and the urgency of such a referral. Integrated working is crucial as professionals gain a full family history, thorough assessment of every aspect of the child’s life, and pull this together into a formulation about the child’s difficulties and how they are being maintained. If such a comprehensive assessment was not available then an SLT could potentially arrive at an inaccurate formulation of a child’s difficulties due to incomplete information which other agencies may hold. The significance of effective integrated working is clear in this case, as the barriers previously discussed can make the job of Speech and Language Therapists very difficult as an inaccurate formulation may result in serious implications for a child’s intervention. An Educational Psychologist is another professional  that heavily relies on effective integrated working. The purpose of these professionals is to work with children and young people who are having difficulties with achieving their learning potential. Gone are the days where the only rationale for such issues was innate condition of the child which required treating. Instead psychologists are considering the need for adjustments in certain external influences such as environment, curriculum and peers as well as internal factors like child resilience as possible solutions to such difficulties. This does not undermine the possibility of organic causes such as autism etc. Their role is vital in supporting children, families, and educators whereby children are not achieving their maximum level of educational attainment for whatever reason (be it social, emotional, familial, or academically) and educational psychologists must work with many different agencies in order to gain a full and clear assessment of all potential factors and causes. Urie Bronfenbrenner’s ecological theory explains how lives are affected by people and events around us, further evidence that psychologists have good reason to believe that certain difficulties children face are in fact to do with these external influences. Bronfenbrenner’s theory is based on five levels of social interaction and its effects. The first level, Microsystem is based on the most direct interactions. Family, peers, school, work or the area in which an individual lives. Mesosystem follows and includes the relationships between microsystems. Next is Exosystem which involves the connections with a social environment in which the individual doesn’t have direct interaction. Macrosystem is the influence of culture, religion, traditions and media. These differ and conflict in different countries. The fifth level Chronosystem consists of the significant events that occur in an individual’s life, such as getting married or divorced etc. Bronfenbrenner believed that the influence of environmental factors was paramount in shaping the development of children from childhood to adulthood. The Scottish Executive published ‘It’s everyone’s job to make sure I’m alright’ (2002). The focus of this child protection review was an audit of the practice of police, medical, nursing, social work, children’s reporter, and education staff concluding that everyone has a duty and role in safeguarding and ensuring the welfare of children. The audit was based on a sample of 188 cases which covered the range of possible concerns about children from early  identification of vulnerability to substantiated abuse or neglect (both of which are significantly detrimental to childhood development). Neglect and abuse can be deemed as the environmental influences suggested by Bronfenbrenner that manipulate a child’s progression. In many cases the audit found that children were not receiving the services they required and many could not access services such as health care if their parents/carers did not cooperate. This highlights the importance of integrated and collaborative practice and the need for sharing of information across agencies regarding concerns with vulnerable children. Good practice included the provision of help to parents and children as and when was needed, timely responses, early thought and preparation, and accurately assessing the source of the risk. In order to properly assess a childs risk, a multiagency approach is required in order to gain a comprehensive assessment of the child’s needs. Every professional involved in providing a service to children has a duty to ensure their safety and promote psychological wellbeing. In order to do so profe ssionals must share information when there are concerns about a child’s presentation in order to gain a comprehensive assessment of a child’s needs. Every Child Matters is a UK Government initiative for England and Wales launched in 2003, partly in response to the death of Victoria Climbie. It is one of the most important policy initiatives and development programmes in relation to children and children’s services. It has been the title of 3 Government papers, which lead to the Children Act 2004. The main aims of Every Child Matters are for every child, whatever their background or circumstances, to have the support they need to: stay safe, healthy, enjoy and achieve, economic wellbeing, and positive contribution. Each of these themes have a detailed framework attached whose outcomes require multiagency partnerships working together to achieve. Every Child Matters advocates that it is essential that all professionals working with children are aware of the contribution that could be made by their own and each other’s service and plan and deliver their work accordingly (Baker R 2009). Every Child Matters has been infl uential throughout the UK-Getting it Right for Every Child is the equivalent approach in Scotland. The Scottish Government recently published Getting It Right for Every Child  (GIRFEC), which was designed to create a consistent, child-centred approach within and across the agencies who are involved with children and young people. Getting it right for every child is being threaded through all existing policy, practice, strategy and legislation affecting children, young people and their families. GIRFEC uses the Wellbeing Wheel (Appendix 1) or the SHANARRI indicators as they’re often referred to, in order to create a consistent way for professionals in multi-agencies to assess a child’s development and general wellbeing. SHANARRI is an acronym for the eight indicators (Safe, Healthy, Achieving, Nurtured, Active, Respected, Responsible, Included) used to make the evaluation of a child’s welfare in order to help them develop their full potential. It is important that everyone is assessing the same aspects of a child’s wellbeing using their own unique professional training and skills by using these indicators as guidance. This allows all agencies involved to have the same shared understanding of a child’s needs and the support they require. The Scottish Government values the purpose of collaborative working and in order to do so effectively, there must be certain legislation inaugurated. The Children (Scotland) Act 1995 is a child-centred piece of legislation that outlines the provisions offered to children and families and the duties of the local authorities to children’s wellbeing regarding support, safeguarding and intervention. The act emphasizes the importance of the child’s welfare and gives the child the right to have their views considered, when key decisions are being made about their life, incorporating UN Convention on the Rights of the Child. It is law that all agencies must adhere to th is act when working with children and families requiring additional needs, ensuing successful multi-agency working. The Regulation of Care (Scotland) Act 2001 was established to create regulations to which all social care services must adhere to in order to improve and maintain a high quality of care, otherwise they are no longer permitted to provide a service. With Care Inspectorate, the regulatory body ensuring that all care services are following the National Care Standards set by the Scottish Government, it’s easy to see how encouraging everyone to offer the same high quality of care can support collaborative working by sharing knowledge, skills and practice. â€Å"A well-qualified, professional workforce is the most important factor in delivering the quality of services that will give children the best possible  start in life.† (QAA Scotland) The Benchmark Statements for Childhood Practice outlines the expectations from SSSC and ensures that lead practitioners in childcare settings are qualified to high standard and competent in working collaboratively with parents, families a nd other agencies. As previously discussed, when agencies do not work collaboratively there can be devasting impacts which in extreme cases can contribute to fatality which is highlighted by the Victoria Climbie Inquiry Report, 2002-3. Victoria Climbie died in the intensive care unit of St Mary’s Hospital Paddington in February 2000, aged 8 years old. Her death was caused by multiple injuries arising from months of ill-treatment and abuse by her great-aunt and her partner. Victoria’s death led to a public enquiry and produced major changes in child protection policies. One of the recommendations from the fatal accident enquiry was that society should be aiming to ensure that there are systems in place which detect what is happening at an early stage so as to be able to intervene successfully to protect the child. This tragically did not happen for Victoria. She was failed comprehensively by all the services she was known to and who should have ultimately protected her. Despite repeated contacts with different services, no proper assessment was ever undertaken, and no more was known about Victoria when she died than was known about her the day after she arrived in the country. The very fact that her case was closed by Haringey Social Services the day she died points to the scale of failure. So too does the fact that the authorities charged with her care almost without exception failed to talk to Victoria directly, instead addressing their concerns to those responsible ultimately for her death. Peter Connelly (also known as the case of baby P) was a 17month old baby who died in London after suffering over 50 injuries in an 8month time period, during which time he was repeatedly seen by Haringey Children’s Services and NHS health professionals. The case caused shock and concern partly because of the magnitude of Peter’s injuries, and partly because Peter had lived in the borough of Haringey, under the same child care authorities that had already failed 10 years earlier in the case of Victoria Climbe which had, as previously stated, led to a public enquiry resulting in measures being put in place in an effort to prevent similar cases happening. The child protection services of Haringey and other agencies were widely criticised. Following the conviction, 3 enquiries and a nationwide review of social service care were launched. Over the course of months, Peter was admitted to hospital with a range of injuries including bruising, scratches and swelling to the head. The serious case review concluded that there were instances of mishandling by officials, missed and delayed meetings, miscommunication among officials, and a failure to follow through with decisions related to the child’s safety. Parental involvement is high on the Scottish Government’s expectations and working within a community nursery run by a committee of parents requires a great deal of collaborative working in order for the nursery to run efficiently and effectively. Finding a balance of what parents want, what children need, while embracing the Curriculum for Excellence requires a great deal of expedient communication. It requires successful sharing of knowledge and skills between experienced parents and qualified practitioners. The most productive committee would ideally be influenced by Belbin’s team role theory, however finding volunteers to be on such a committee can be difficult. Working collaboratively with agencies such a Visual Screening and Oral Health can have tremendous benefits to children’s wellbeing, is essential in promoting a healthy lifestyle and can offer preventative interventions. Working with other agencies such as Speech and Language Therapists and Educational Psychologists requires a great deal of integrated and collaborative working also and with the introduction of standardised referral forms has helped to establish consistency in information gathering which is a step towards more collaborative working, however working in such a small nursery, communications with these agencies can be infrequent and having such little experience dealing with these agencies, st aff can sometimes lack confidence and knowledge how to fill out paperwork and follow procedures. A suggestion would be to offer more in-house training regarding these procedures to ensure that when issues do arise staff feel competent in dealing with these situations. The importance of transitions for children going to school seems to be high on the local authorities’ agenda. There are many initiatives that would be highly beneficial to children but trying to obtain the involvement of other nurseries can sometimes be difficult. Poor communication and incapability to participate can be an obstacle often hard to overcome due to  other establishments’ finances, staffing issues and in some cases the unwillingness to take part. Attending liaison meetings with other nurseries to share knowledge, ideas and information is a great source of collaborative practice, but again this requires the willingness to be involved. One of the biggest barriers in collaborative working is poor communication. It is everyone’s role to ensure that as much information is shared with all agencies involved, the importance of this cannot be stressed enough. How little knowledge some professionals have regarding the roles of others can also be a hindrance. In order to improve collaborative working an increased awareness of the roles and responsibilities of other agencies is imperative. Reference List A Guide to GIRFEC, Scottish Government, 2013 Baker R, 2009, Making Sense of Every Child Matters – Multi-professional Practice Guidance, Policy Press Early Years Framework, Scottish government, Edinburgh, 2008 Every Child Matters, Sept 2003. www.everychildmatters.gov.uk House of Commons Health Committee: The Victoria Climbie Inquiry Report, 2002-3 It’s everyone’s job to make sure I’m alright, Report of the child protection audit and review. Scottish Government, 2002 The Case of Child A. Haringey council, 2008, 11-12 The Quality Assurance Agency for Higher Education, The Standard for Childhood Practice, 2007, Linney Direct, Mansfield The Structure of Belbin’s Team Roles. Fisher et al, 1998, Journal of Occupational and Organisational psychology, 71, 283-288

Report on Pizza Hut

Report and Marketing Strategies of Pizza Hut A PRESENTATION REPORT ON PIZZA HUT PESHAWAR ACCEP TED TO SIR IMRAN WAZIR ACC EPTE D BY : ADNAN KHAN MUJAHID HUSSAIN NAVEED SAEED SHAHZAD TAHIR ZARTASHIA ARSHAD BBA (HONS) – C 1st Semester Institute of Management Sciences, Peshawar Pakistan Page 1 Report and Marketing Strategies of Pizza Hut TABLE OF CONTENTS S. No. 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Topic Letter of acceptance Executive summary History of Pizza Introduction & History Of Pizza Hut Pizza Hut Mission Statement Comparative Strategy PEST SWOT Segmentation Positioning Targeting Pizza Hut Strategies Functional Level Strategy TQM (Total Quality Management) Business Level Strategy Pricing Strategy Market Share Four P's of Marketing ? Product ? Price ? Place ? Promotion Conclusion References Page Number 3 4 5 5 6 7 8 9 10 10 11 11 11 12 12 12 13 14 14 14 15 16 17 18 Institute of Management Sciences, Peshawar Pakistan Page 2 Report and Marketing Strategies of Pizza Hut LETTER OF ACCEPTANCE To: Mr. Imran Wazir, Lecturer IM| Sciences, Peshawar. Subject: PREPARATION OF REPORT We are Hereby Presenting the presentation on Company Pizza Hut and assure you submission of our report in compliance with the instruction envisaged. Name of topic is repeated for ready reference please. â€Å"Marketing Plans & Business report on Pizza Hut† Yours sincerely, Adnan Khan Mujahid Hussain Naveed Saeed Shahzad Tahir Zartashia Arshad Date: March 03, 2009 Institute of Management Sciences, Peshawar Pakistan Page 3 Report and Marketing Strategies of Pizza Hut EXECUTIVE SUMMARY During the past four decades Pizza Hut has built a reputation for excellence that has earned the respect of consumers and industry experts alike. Building a leading pizza company has required relentless innovation, commitment to quality and dedication to customer service and value. The qualities of entrepreneurship, growth and leadership have characterized Pizza Hut’s business through more than four decades of success. Through the strength of its heritage, its culture and its people and franchisees, Pizza Hut looks forward to more success in future. There are different objectives of every organization. In order to achieve these objectives different targets are set. Targets pass down the hierarchy depending on the nature of the business. Therefore, in order to achieve the objectives, management decides on different strategies. These strategies are divided into many sub-parts and are useful for the running of the business. The employees and the management know what they have to achieve through the targets which have been set to them and the strategies they have adopted help them know the way they will achieve the objectives. Similarly, Pizza Hut has different targets set to them and they have adopted different strategies to successfully achieve the targets set. These targets are set by the RSC i. e. the restaurant support centre in Karachi. These targets are passed on to the RGM (restaurant general manager) and he passes them to the workforce. These targets fall within the organizational structure in which there are many people who have different targets to achieve. In order to successfully achieve the targets they need to co-operate and work in a friendly environment. Institute of Management Sciences, Peshawar Pakistan Page 4 Report and Marketing Strategies of Pizza Hut HISTORY OF PIZZA About Pizza, Some will tell you Italy. That's wrong. What you know as pizza came into vogue around the time of Napoleon and the French revolution. Italians, known to be lovers of fine food and wines perfected and imported this terrific dish to America. From here it quickly endeared itself to mass production and re-export to the rest of the world. Bon appetite! INTRODUCTION & HISTORY OF PIZZA HUT In 1958, Frank and Dan Carney had an idea for a great local pizza restaurant in Wichita Kansas. The small 25 seat restaurant only had room for 9 letters on the sign†¦ the building looked like a hut†¦ so ‘Pizza Hut' was born! Fifteen years later, we opened the first UK restaurant and since then we've become the biggest Pizza Company on the planet, Let see listen Pizza Hut Story from them! †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ 1958 Frank and Dan Carney open the first Pizza Hut in Wichita, Kansas. 1972 1000 restaurants are open throughout the USA. 1973 Pizza Hut went international with restaurants in Japan, Canada & England. The first UK Pizza Hut opened in Islington, London. 977 PepsiCo bought Pizza Hut. 1980 Pan Pizza was introduced. 1982 The UK joint venture started between PepsiCo and Whitbread. 1984 Over 50 restaurants so far in the UK. 1986 By now, there were 100 restaurants in the UK and 5000 worldwide. 1987 An average of one restaurant opened each week in the UK. 1988 The UK's First Delivery Unit was opened in Kingsbury, London. 1992 There were 9,000 restaurants in 84 countries. 1993 There were 300 restaurants and delivery stores in the UK. 1994 10,000 Pizza Huts were open for business. 1997 PepsiCo decided to focus on their drinks business. As a result, Tricon Global Restaurants was born, creating the largest restaurant brand in the World. Tricon became the partner company with Whitbread. 1999 Pizza Hut had over 400 restaurants, employing 14000 people. 2002 Tricon Global became YUM! Brands Inc. 2006 Whitbread sold their share of the joint venture to Yum! Brands Inc. Pizza Hut UK Ltd was now 100% owned by Yum! 2008 We bought Godfather's Pizza in Ireland with 28 stores. Institute of Management Sciences, Peshawar Pakistan Page 5 Report and Marketing Strategies of Pizza Hut Pizza Hut's Mission Statement We take pride in making a perfect pizza and providing courteous and helpful service on time all the time. Every customer says, â€Å"I'll be back! † We are the employer of choice offering team members opportunities For Growth, Advancement, And Rewarding Careers in a Fun, Safe Working Environment. †¢ P. E. A. R. L. S ? PASSION for excellence in Doing everything ? EXECUTE with positive energy and urgency. ? ACCOUNTABLE for growth in customer satisfaction and profitability. ? RECOGNIZE the achievement of others and have fun doing it. ? LISTEN and more importantly, respond to the voice of the customer. Institute of Management Sciences, Peshawar Pakistan Page 6 Report and Marketing Strategies of Pizza Hut COMPARATIVE STRATEGY: This forced competitors to look for new methods of increasing their customer bases. Many pizza chains decided to diversify and offer new nonpizza items such as Buffalo wings, and Italian cheese bread. The current trend in pizza chains today is the same. They all try to come up with some newer, bigger, better, pizza for a low price. Offering special promotions and new pizza variations are popular today as well. For example, chicken is now a common topping found on pizzas. In the past, Pizza Hut has always had the first mover advantage. Their marketing strategy in the past has always been to be first. One of their main strategies that they still follow today is the diversification of the products they offer. Pizza Hut is always adding something new to their menu, trying to reach new markets. For example, in 1992 the famous buffet was launched in Pizza Hut restaurants worldwide. They were trying to offer many different food items for customers who didn't necessarily want pizza. Another strategy they used in the past and are still using is the diversification of their pizzas. Pizza Hut is always trying to come up with some innovative way to make a pizza into something slightly different different enough that customers will think it’s a whole new product. For example, let's look at some of the pizzas Pizza Hut has marketed in the past. In 1983, Pizza Hut introduced their Pan Pizza, which had a guarantee of being ready to eat in 5 minutes when dining at Pizza Hut restaurants. In 1993, they introduced the â€Å"Bigfoot,† which was two square feet of pizza cut into 21 slices. In 1995, they introduced â€Å"Stuffed Crust Pizza,† where the crust would be filled with cheese. In 1997, they marketed â€Å"The Edge,† which had cheese and toppings all the way to the edge of the pizza. Currently, they are marketing â€Å"The Big New Yorker,† trying to bring the famous New York style pizza to the whole country. Lastly, Pizza Hut has always valued customer service and satisfaction. In 1995, Pizza Hut began two customer satisfaction programs: a UAN (in USA 1-800) number customer hotline and a customer call-back program. These were implemented to make sure their customers were happy, and always wanted to return. In our plan, we will first give a situation analysis of current and relevant environmental conditions that affect our plan. Next, we will give a brief analysis of the current fast food industry, and any trends or changes that might occur in the future. Institute of Management Sciences, Peshawar Pakistan Page 7 Report and Marketing Strategies of Pizza Hut Institute of Management Sciences, Peshawar Pakistan Page 8 Report and Marketing Strategies of Pizza Hut ENVIRONMENTAL AND INTERNAL ANALYSIS OF PIZZA HUT In our visit to Pizza Hut we conducted research on PEST (Political, Economic, Social and Technological) Analysis. In the internal analysis of Pizza Hut we have considered SWOT of the Company. PEST (Political, Economic, Social & Technological) i. POLITICAL ISSUES: Political issues include regulatory frame work operating in judicial system which may affect the business in different ways. There are not many political factors in Peshawar affecting Pizza Hut as is lack of competition. Factors such as laws on business employment, pollution and taxation apply on the organization which it has to follow regarding the rules. ii. ECNOMIC FACTORS: If the county’s economy is better so the GDP of the country will be good, this is a green signal for the business as the per capita income of the people will be increased and they will spend more money. In our survey we came to know that most of the people in the beginning of the months spend more and they visit pizza hut very often. When the inflation rate increases the cost of raw material also increases and this leads towards high prices of the products and vice versa. iii. SOCIAL FACTORS: Pizza hut is a multinational and it is basically originated from America so the organization is overwhelmed by western culture. There are social forms of society which consist of Upper class, middle class, middle upper class, lower class and lower class. Every country has cultural norms, values, beliefs and religion which can affect the organization. iv. TECHNOLOGICAL FACTORS: Now a day’s technology is improving so as baking and heating ovens will be of new and efficient technology and will provide efficient service. Due to new technology there are new ways of marketing like internet; telemarketing and the organization can advertise their products with much more faster pace. Computer based customer data that is MIS (managing information system) helps in collecting customer data, daily transactions, future forecasting and decision making. New vehicles will make their service more efficient. Institute of Management Sciences, Peshawar Pakistan Page 9 Report and Marketing Strategies of Pizza Hut SWOT ANALYSIS: Every organization has its strengths, weakness, opportunity and threats. So, the SWOT analysis for pizza hut is as under: Strengths: Pizza Hut is the market leader in providing different products of pizzas as there are no competitors in this sector. There good image makes the organization more strong. Pizza Hut is providing good taste, quality products with qualified staff, good atmosphere and hygienic environment. They are specialized in pizzas. Motivation level of staff is very high which make the organization more prosperous. They are ISO (International Standard Organization) certified. They have enough resources for operating different activities of the organization. They are providing free home delivery service. They have created monopoly in this sector. Another big Strength and even a Competitive Advantageis the fact that they have a full service restaurant as well as delivery services. Most of Pizza Hut's competitors do not have restaurants. Because of the restaurant, Pizza Hut can market too many different segments that other pizza chains cannot. For example, Pizza Hut can market to families much easier than Domino's or Little Caesar's. Weaknesses: However, the fact that Pizza Hut does have a restaurant to run is also a weakness. Pizza Hut has higher overhead costs, due to the restaurant that other competitors don't have to deal with. Another result of higher overhead costs is higher prices Pizza Hut must charge. Obviously, Pizza Hut is not the low cost producer. They rely on their quality pizza and good service to account for their higher prices. They are providing less range of products comparatively with high prices. They are more focused on Western taste instead of Eastern. Opportunities: New markets can be explored and new opportunities they can gain. Pizza Hut can come up with the new products considering the Eastern taste of the people as like McDonalds. Diversification of new products can increase their arket share. They can reduce their prices because of more resources. Threats: Pizza Hut's number one threats are from their competitors. Currently, Their closest competitor is Domino's Pizza who is working to open their Branch at Karachi. Domino's main competitive advantage over Pizza Hut is their Lower price. ii. Little Caesar's who is establishing their self in India and might move to i. Institute of Mana gement Sciences, Peshawar Pakistan Page 10 Report and Marketing Strategies of Pizza Hut Pakistan is another one of Pizza Hut's competitors, right behind Domino's in market share. Little Caesar's is famous for offering large quantities of pizza for less money. iii. New entrance like Dominos pizza in Pakistan market can affect their market share. iv. Other local restaurants can affect their market share by providing pizzas with lower price. v. Social factors can affect their image as a Western organization. SEGMENTATION: Main segments which Pizza hut has captured are the combination of higher incomes and dual career families , due to higher income consumer have more disposable income , allowing them to eat out more often . Pizza Hut holds the most market share in the Pizza industry, the perceived quality and service of the company will help to ensure a better the average chance at a successful introduction of a new product. The introduction of a product that keeps with today trends is also important to reduce the risk of failure. Pizza Hut maximum market segment is younger generations. These generation ranges from 12 to 30, the overall spending of these generations is mostly on non essential items, the higher amount of spending has been done on eating out. POSITIONING Pizza Hut was among the first multinational brands to enter the food retail sector in Pakistan. When the first Pizza Hut restaurant opened in Karachi the quick service industry was at a nascent stage and the pizza category was dominated by a sole regional player who had a marginal presence. Pizza Hut went on to play a significant role in pioneering and developing this category in Pakistan. Worldwide and in Pakistan, Pizza Hut has come to become synonymous with the ‘best pizzas under one roof'. This is because at Pizza Hut the belief is that every pizza has its own magic, thus making it a destination product – which everyone seeks. It is this belief that has ignited the passion to create, innovate and serve the finest product the industry has to offer, while setting standards for others to strive to replicate. Pizza Hut is committed to providing uncompromising product quality, offering customers the highest value for money and giving service that is warm, friendly and personal. Institute of Management Sciences, Peshawar Pakistan Page 11 Report and Marketing Strategies of Pizza Hut A critical factor in Pizza Hut's success has been its unique dining experience. Crew members at Pizza Hut strive each day to provide ‘CUSTOMER MANIA' – the kind of service that ensures that every visit of the customer is a memorable one. Pizza Hut's constant endeavor to provide extra value – whether it is pizzas which are available to suit every price range, new promotions or the introduction of innovative product ranges – that puts a ‘Yum' on every customer's face – has allowed it to increase its presence in Pakistan to the current 38 restaurants across 9 cities. Institute of Management Sciences, Peshawar Pakistan Page 12 Report and Marketing Strategies of Pizza Hut Market Targeting: Pizza hut targeted market defines them as a family product. This is because they don’t really directly market their customers. They are target everyone whereas their competitors target a certain gender or age. But pizza hut targets a wide range of customers. This is because they want to make the most money and who blames them. They have many competitors and they are bound to try everything to cope up tops. Their competitors are everywhere. There are just a few that are main competitors and pizza hut will always try to be the best and get the most money by making their products better quality but also cheaper. They try to offer something different with their product as well. They offer a range of stuffed crusts to try and attract customers. They also do vegetarian options with meet free pizzas and a salad and pasta bar. Not a lot of restaurants offer a salad and a pasta bar. This is another competitive idea to attract or customers. STRATEGIES ADOPTED BY PIZZA HUT: A business's strategy is the pattern of decisions and actions that are taken by the business to achieve its goals. A business has a variety of goals and objectives. All businesses need to organize their business activities in order to achieve their business objectives. Running a business involves planning the current as well as future activities. Hence, in order to achieve the business objectives, all business organizations adopt different strategies. Similarly, Pizza Hut has adopted many strategies which help achieve the targets set by the main office to the local store opened at Peshawar. Changes are the external as well as internal environment has led Pizza Hut rethink their past strategies and has therefore designed new strategies after noticing the changes in the environment. These environmental changes are seen through the PEST and SWOT analysis. After considering all the factors Pizza Hut has decided upon the strategies and their current strategies are divided into five main categories and further have sub-parts. These strategies are: – Functional Strategies: These are strategies designed to improve the efficiency of a business's operations. They often focus on an area, such as marketing, human resource etc. All business organizations adopt strategies at functional level as once the functional objectives are achieved, corporate objectives become easy. In order to make the functional strategy efficient, Pizza Hut has made all the functional departments co-operate with each other. Institute of Management Sciences, Peshawar Pakistan Page 13 Report and Marketing Strategies of Pizza Hut Total Quality Management (TQM): This is the most important for a food chain like Pizza Hut. All the employees’ backof-the-house i. e. the kitchen assistants are trained accordingly. They are given extra classes in order to meet the quality standards set by Pizza Hut around the world. This strategy is important in order to satisfy the CHAMPS. This strategy is strictly implemented in Pizza Hut in order to fulfill the quality standards. Different quality management staff is also there at Pizza Hut. The shift managers have the task to observe whether the quality standards are met or not, whereas there are a total quality management department at the main office in Karachi. This department has the task to implement quality standards and know whether they are achieved or not. Business Level Strategy: Business level strategies are plans made to gain a competitive advantage over its rivals in a market. Hence, all the businesses need to adopt business level strategies in order to compete in a competitive environment. If we take a look at the Pakistani market, there are no large competitors of Pizza Hut but unlimited small competitors exist in the market. The threat of competitors is very low as there is no international food chain offering pizza in Pakistan at present. Therefore, present strategies adopted by Pizza Hut are keeping in consideration the present competition. Whereas, in future this competition will increase and Pizza Hut will have to change all its business level strategies in order to compete with its rivals. In very near future Dominos is opening its first branch in Karachi. This would be a threat for Pizza Hut and hence, the strategies would be changed. Pricing Strategy: The level of competition a business faces determines its pricing strategy. Sometimes a business has the scope to set its price and sometimes a business cannot. When a business has the scope to set its price there is a number of pricing strategies or policies it might choose. As there are no such competitors of Pizza Hut which could compete with the quality of pizza produced at Pizza Hut, therefore, the pricing strategy adopted by Pizza Hut is ‘market skimming'. Pizza Hut has adopted this pricing strategy as they want to hold maximum share of the market by maximum profit. This is a golden era for Pizza Hut, as there are no competitors and hence, Pizza Hut is free to charge any price they want. They are charging higher prices due to the uniqueness of the product. They satisfy the target market as the food quality is worth the price paid. The pricing strategy is not just to get the worth Institute of Management Sciences, Peshawar Pakistan Page 14 Report and Marketing Strategies of Pizza Hut of quality but also to gain maximum profits before any competitor enters because then Pizza Hut will have to change its pricing strategy. Although the prices would be lowered with the new entrants in the market but not to a greater extent as the quality food products are not home-produced. They are imported from different countries keeping in view the best quality. Institute of Management Sciences, Peshawar Pakistan Page 15 Report and Marketing Strategies of Pizza Hut Market Share: As there are Dozens of Pizza Suppliers Globally Providing Services in different part of the World, but Pizza Hut is the One who got the Bigger Market Share Globally. This is the Survey taken by www. survey. com that Pizza Hut is having 48% of Overall Pizza Market in the World. After that Dominos is leading with a percentage of 20% while the rest 32% is divided in the Remaining Pizza Providers Globally. MARKET SHARE OTHERS 32% PIZZA HUT PIZZA HUT 48% DOMINO'S OTHERS DOMINO'S 20% Institute of Management Sciences, Peshawar Pakistan Page 16 Report and Marketing Strategies of Pizza Hut FOUR P’S OF MARKETING PRODUCT: Product refers to the actual program you are planning. The goal of pizza hut is to develop the best product with the resources available. Pizza Hut sells pizzas in four different sizes: personal (an individual serving), small, medium and large, though most stores have done away from with the small size. A variety of toppings are available, plus â€Å"specialty† styles, including Meat Lovers, Pepperoni Lovers, Cheese Lovers, Veggie Lovers, Double Cheeseburger, Supreme, Super Supreme and the newly introduced Pizza Mia. The pan pizza has a thicker crust than most other commercially available pizzas . o their products have help them to retain their customers and to increase them . they provide their customers with complete nutrition plan and healthy food is guaranteed. The nutrition plan also clearly tells diabetes patients can use what range of food at pizza hut. Over weight patients are also satisfied and the pizza with less cholesterol can be ordered. This encourages t he customers to visit pizza hut rather than going elsewhere. As pizza hut has to boost its sales in the existing markets, so they the new food products are introduced in all branches line-by–line because all branches are operated in co-operation with one another. Different products for different regions are also developed as there are choice differences. Pizza hut offers a long list of products and never afraid to offer new products like in Peshawar according to market they introduce the very first â€Å"Chapli Kabab Pizza† which was very healthy product by Pizza hut in this region. There are a lot many products according to different geographical places. Like in India they have got there vegetable pizzas, which has a large market there BUT not the Cow Meat Pizza. Institute of Management Sciences, Peshawar Pakistan Page 17 Report and Marketing Strategies of Pizza Hut PRICE: . As there are no such competitors of Pizza Hut which could compete with the quality of pizza produced at Pizza Hut, therefore, the pricing strategy adopted by Pizza Hut is ‘market skimming'. Pizza Hut has adopted this pricing strategy as they want to hold maximum share of the market by maximum profit. This is a golden era for Pizza Hut, as there are no competitors and hence, Pizza Hut is free to charge any price they want. They are charging higher prices due to the uniqueness of the product. They satisfy the target market as the food quality is worth the price paid. The pricing strategy is not just to get the worth of quality but also to gain maximum profits before any competitor enters because then Pizza Hut will have to change its pricing strategy. Although the prices would be lowered with the new entrants in the market but not to a greater extent as the quality food products are not home-produced. They are imported from different countries keeping in view the best quality. First, this pricing strategy will help segment the market. Different groups of customers are willing to pay different prices for the same product. The high/low pricing strategy will also create excitement. The pricing strategy adopted by Pizza Hut is ‘market skimming'. Pizza Hut has adopted this pricing strategy as they want to hold maximum share of the market by maximum profit. This product will emphasize product and service quality PLACE/DISTRIBUTION: It refers to the best place to offer program. That is the place where it is located and through what channels are we distributing programs and the competitive advantage lies in distribution. The pizza hut Peshawar is situated out of the market area near Army Stadium and Shami road. This site has been chosen keeping in view the following factors. It is in an out of centre location on retail or Leisure Park with good parking accessibility. Secondly the catchment area is of a specified minimum size and within a given drive time to the site. Distribution The type of distribution channel used by Pizza Hut is the direct channel. The direct channel is successful when there is an extremely large market that is geographically dispersed. The direct channel is also useful when there are a large number of buyers, but a small amount purchased by each. Pizza Hut uses three different methods of selling its products directly to the market. Institute of Management Sciences, Peshawar Pakistan Page 18 Report and Marketing Strategies of Pizza Hut i. The first method of distribution used by Pizza Hut is Home. Office delivery. Customers can call Pizza Hut ahead of time, place an order, and the order is delivered to the customer's home. can go to the nearest Pizza Hut, place an order and either leave with the order or eat at the restaurant. One of Pizza Hut's largest competitive advantages is its restaurant style facility. Pizza Hut offers a clean place to sit down and enjoy the variety of pizzas, salads, and sandwiches in a fun, family atmosphere. ii. Another method of distribution is for customers to dine-in. Customers iii. The third method of distribution is to order Online. Selective County Customers can now go on the Internet and place an order for Pizza. This method is useful because it allows customers to view the entire menu, download any special coupons, and order without having to disclose any credit card numbers. Institute of Management Sciences, Peshawar Pakistan Page 19 Report and Marketing Strategies of Pizza Hut PROMOTION: The objectives of promotion are to introduce a new product, stimulate demand, change the short-term behavior of the customers, and encourage repeat or greater usage by current customers. Pizza hut uses many promotional strategies. The main promotion is a coupon to purchase. This promotion is also distributed mainly by mail, but also by fliers on college campuses around the country in order to reach the target market. They are using billboards on main stream places to get there customer. They are also distributing door to door brochures to capture more and more customers. Pizza huts also using marketing techniques. These are the strategies Pizza hut is using for its marketing. Pizza huts try's to attract the younger generation as their main market segment. Apart from this Pizza Hut is using intense marketing strategies they are also giving ads in magazines. Advertising camping will creates awareness of the products in our target markets. Institute of Management Sciences, Peshawar Pakistan Page 20 Report and Marketing Strategies of Pizza Hut CONCLUSION Pizza Hut has many targets which it has achieve in a given period of time. The time-period is mostly a year. Therefore, in order to fulfill the targets different strategies are adopted by Pizza Hut. It can be concluded that these strategies have been successful and there is flexibility in the strategies, as they can be changed with the changes in the market conditions as well as the targets. Institute of Management Sciences, Peshawar Pakistan Page 21 Report and Marketing Strategies of Pizza Hut REFERENCES Mr. Amir Zeb, Shift Manager, Pizza Hut, Peshawar Mr. Hamad Zeb, Shift Manger, Pizza Hut, Peshawar Lower staff of Pizza Hut, Peshawar Google Search Engine www. definitions. com www. answers. com www. about. com www. wikipedia. org www. pizzahut. com Institute of Management Sciences, Peshawar Pakistan Page 22

The style of Gabriel Garcia Marquez Essays

The style of Gabriel Garcia Marquez Essays The style of Gabriel Garcia Marquez Paper The style of Gabriel Garcia Marquez Paper As the novel reaches its concluding stages, critics say the mood is paradoxically apocalyptic (Telgen 236). It reveals the conflict ahead. As Fermina and Florentiono are taking their boat trip together, he tells the captain to fly the yellow flag symbolizing cholera so that no passengers will get on or off. The captain does so however admonishes Florentino by saying that the surrounding towns are almost stripped bare of wood. As if predestined, they get stuck in the water and are questioned by the police as to the cholera on board. Here, they finally realize that barriers still exist in their love and they cannot simply sail off with the privacy that they wished for. It is paradoxical because this is the moment Florentino has been waiting for all his life and the current situation inhibits him from living in that dream. The theme that love knows no boundaries is still seen here as Florentino takes drastic measures to retain privacy for himself and Fermina. However, he must come to the realization that navigating the rivers forever concealed behind a yellow cholera flag is no solution. The point of view and structure of the novel, two things that contribute to helping the reader identify the theme of the piece, are masterfully intertwined with what critics term the Garcimarquesian voice (Ryan 217). It is told from a limited omniscient point of view, hence, the existence of one narrator through multiple flashbacks, and Marquez may sometimes withhold omniscient insight from his characters (Telgen 228). This is especially true in the latter part of the book when Fermina goes away and Florentino is alone to contemplate why she has suddenly left. The reader knows but it is impossible for the characters to have that same knowledge. The structure of the novel, divided into three main books, is characterized by a parallel series of boat rides (229). Each character seems to leave individually at some point and make vows to himself or herself that will change the outcome of the novel, and, therefore, the theme. The first boat ride, taken by Florentino, is an attempt to forget about Fermina. However, it proves fruitless as he resolves to love Fermina for the rest of his life (225). The second boat ride, taken by Fermina, is the beginning of a new life as she is now married to Dr. Urbino; she resolves to love her husband with mind and heart. The third boat ride occurs as a consummation of their own love and symbolizes the union of two elderly people who come together despite societal stereotypes. It accurately displays an elderly persons wishes as he/she can continue to receive emotional fulfillment to the end. Themes of continuous love and how true love can triumph are apparent while tracing the development of love through the maturation of the characters; this theme is again reflected in the idea of parallel boat rides. The Garcimarquesian voice (Ryan 217) comes about because of Marqeuzs incredible mastery of language and his special style known as magical realism. Although not as apparent in Love in the Time of Cholera as in his other works, such as 100 Years of Solitude, magic realism is defined by the critics as something that moves when nothing else does. It is what a stage director looks for when instructs a performer to keep the hands or feet still; to bind them, so that the features of the shoulders can make a more expressive performance. Garcia Marquezs art is a mighty transfiguration of these bound movements (Telgen 237). It has a simplicity that is so complex and expressive. The reader can sense each movement and make distinctions among all the actions. Another more concrete definition is that magical realism is a genre of fiction which blends mysterious, supernatural, and even surreal events with the hard political and social realities of life (Telgen 223). It juxtaposes two opposites, reality and utopia, so well that the characters seem engulfed in their own world and the reader is taken in by that. Love in the Time of Cholera is based more on social realism which focuses on social problems and the hardships of everyday life (Coover 253). More social detail is present with less mysticism as Marquez sets this novel in a city plagued by cholera. The sharp class divisions are shown by the detail with which certain events are described. On Dr. Urbinos visit to the slave quarters upon the request of a late friend, Dr. Urbinos horse drawn carriage was distinguishable from the few still left in the city because the patent leather roof was always kept polished, and it had fittings of bronze that would not be corroded by salt, and wheels and poles painted red with gilt trimming like gala nights at the Opera (Marquez 12). Also, the novel is primarily focused on urban society, as can be inferred from the presence of a busy ship port, and active elite society (Telgen 229). This setting contributes to the theme in making the connection that the symptoms of love and cholera are the same (224). Love, like cholera during epidemic times, leaves its mark, especially in the case of Florentino, who waited fifty one years. The continuous love and faithfulness expressed by him is admirable. Love in the Time of Cholera successfully intertwines several stylistic devices to create a novel with deep meaning. The age old theme of love knowing no boundaries is clearly demonstrated by Marquezs blend of legend and history in ways that make the legends seems truer than truth (Ryan 218). His writings are mystical and magical and accurately portray the transient nature of life, particularly recognizable as the main characters continue to age and mature (218). The novel stresses that nothing is everlasting and love never remains because people change, but rather remains because it has changed with the time that has changed the people. Love, sometimes portrayed as ephemeral, has managed to become permanent in the life of Florentino Ariza as he waited fifty one years, nine months, and four days to be with the one he loves. Beetz, Kirk. Love in the Time of Cholera. Beachams Encyclopedia of Popular Fiction. Vol. 5. Florida: Beacham, 1996. 14 vols. Coover, Robert. The Gossip on the Wall. New York Times Book Review. Rpt. In Gabriel Marquez. Contemporary Literary Criticism. Ed. Sharon Gunton. Vol 15. Detroit: Gale Research, 1980. 78 vols. 252-255 . Marquez, Gabriel G. Love in the Time of Cholera. Trans. Edith Grossman. New York: Alfred A. Knopf,Inc. , 1988. Ryan, Bryan. Gabriel Garcia Marquez. Hispanic Writers. Vol. 2. London: Gale, 1991. 2 vols. Telgen, Diane. Love in the Time of Cholera. Novels for Students. Vol 1. Detroit: Gale, 1997. 13 vols. 1 Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our University Degree Social Theory section.

Function Generator essays

Function Generator essays Purpose: The purpose of this experiment is to construct a function generator capable of taking a DC input and producing different outputs. The three desired outputs are a sinusoidal wave, a square wave, and a triangle wave. The function generator should also include a DC offset adjustment as well as amplitude control for the output waveform. Components to be used: DC power supply ( +15 Volts), 3 1N4148 diodes, one LED, 4 741 op-amps, 3 0.01 micro-farad capacitors, 2 1 micro-farad capacitors, 1k-ohm resistor, 2.2k-ohm resistor, 8.2k-ohm resistor, 10k-ohm resistor, 1 ganged 10k-ohm potentiometer, 2 10k-ohm potentiometers, 15k-ohm resistor, 2 18k-ohm resistor, 100k-ohm potentiometer. 1. Construct the Wein-bridge oscillator as shown in figure 1. Test output point A for sine wave, adjust potentiometers to change amplitude and frequency. 2. Construct the Schmitt trigger shown in figure 2. Connect input point A to output point A. Test output point B on the Schmitt trigger, the output should be a square wave. 3. Construct the integrator shown in figure 3. Connect input point B to output point B. Test output point C on the integrator, the output should be a triangle wave. 4. Construct the circuit shown in figure four. Adjust the potentiometer to adjust the DC offset. Discussion of Results: By following the above procedure, you should develop the desired function generator. The end result should match figure 5. Along the way a couple of problems were encountered. First, by using a 741 op-amp in the second stage (Schmitt trigger), a perfect square wave could not be obtained. By substituting a 318 op-amp it corrected the problem. The 318 gave a cleaner output because of its higher slew rate. The other problem occurred in the third stage, the integrator. The output of this stage using the called for capacitor (0.047 micro-farads) gave a distorted output. By adding a ...

Theatre Essay Example | Topics and Well Written Essays - 750 words

Theatre - Essay Example Her dialogues were very spot on, and if there is any blame to be made on her part, it should be directed towards the original play instead of her performance. Others were not so great. Kate Herrell in her role as Virginia had trouble delivering the frustrated sarcasm of an actress whose career seemed to be fading away. The reaction to her first criticism regarding her performance in The Golden Egg was not as violent as that of someone who dopes and pops pills should have been. She had all the dialogues and swear words a funny crude character requires, but somehow, she returned not as many laughs as she could have. Other characters generally fulfilled their roles well, from Ira (played by Craig Ewing) the theatre-critic, to Emma (Fina Romero) the witty know-it-all oldie. Most of the one-liners presented by Ira were especially funny, as he explains why he ridicules the play when he does: Hey, I didn’t write this shit. 3. Where the play was particularly lacking was with the perfo rmance of J. Nick Dickert, who played James. He was in the lead role, but displayed little characteristics of a leading actor. James’ nature was displayed too humbly in my opinion. ... ike â€Å"He has all of my mannerisms and none of my walk†, in reference to the actor who played the role James turned down, should have been wonderfully sarcastic, but they were not. The supporting roles of Gus, the coat boy and Peter came in handy in those times, played by Noah Mittman and Christopher Lynch respectively. Mittman did a great Southern accent as Gus. 5. Directing The cast helped each other in terms of acting because of the great direction. Eileen Kearney did a wonderful job portraying the inner workings of a theatre production which the regular audience is very quick to judge. Her choice of comic cast shed some light on Mcnally’s mind-frame as it must have been when coming up with this play, which had more to show than simply portraying the backstage workings of a recently held play. The director brought to light the lack of loyalty that actors often share. They pretend to like each other only up until the point when the play is cast in a bad light, such as when a bad review comes in, which quickly turns everything into a blame game. I especially liked the way Eileen brought in the bad news, whether it would be via Emma reading the Times newspaper or through the television, and all the focus of the audience would turn towards the controversial characters of Virginia, James (who pretended to like the play) and the kleptomaniac director who hates praise Frank. This was supported by the beautiful set design which put Julia’s, the producer’s wealth on display seems as everyone was confined to her room as the reviews piled in. The lighting focused on the actors and never on objects of concern, so that the focus was always on their expressions as opposed to the television or the newspaper. The ambient light was kept to a minimum for this reason. The

Critical Accounting Assignment Essay Example | Topics and Well Written Essays - 2500 words

Critical Accounting Assignment - Essay Example In addition, companies are wise to consider what their competitors are selling the same product for. If a product is worth $50 and the competitor is selling the product for $49, then matching that $49 is essential unless there is a marketing strategy that promotes the product as being better than what the competitor is offering. Raising prices to a ridiculously high amount is not going to increase profits when many customers are going to ba able to find the same product somewhere else for less money. High prices must be justifiable for a market for the expensive product to develop. One must also consider that consumers seeking a bargain will wait for price cutting to occur. Thrifty consumers are willing to wait until newer models are released so that the prices of the old model are slashed significantly. These are all factors that must be anticipated by the company when establishing what type of profit needs to be expected from the product and in what type of time frame. So, in a linear sense, as time progresses, it is wise for a company to sell output at the highest possible rate that can be justified by the current market. This is noticeable in the cell phone industry. With most cell phone companies, when one signs a contract, a free or reduced price cell phone is given to the customer at time of contract. In many cases though, money can be made on the contract signing with the sale of an upgraded phone. Most individuals with any extra money to spare are going to be lured in by the newest and most muti functional phone. This When these higher tech phones are released onto the market, they are typically very expensive. It is later when they are replaced in the commercials by a newer model that they are sold at more reasonable and reduced prices from their original release price. Customers will often find reduced price, used phones on e-bay. "Elasticity of demand deals with the extent to which costs increase as demand increases." Certainly the video game industry is proof of this statement. When new gaming systems are released onto the market, advertisements explode all over television. Everyone marks the new system on their wish lists and the holiday seasons make it almost impossible to find and purchase whatever is the newest in gaming technology. The video game system companies are clever about advertisement and product testing. They make sure that anyone who has ever enjoyed playing video games in their life, feels the need for the latest system. As this demand increases, shortages follow. This sense of wanting something that you can't have right away causes an even stronger desire for the product and the several hundred dollars charged per system is justifiable. The prices of gaming systems are quite hefty when they are first released. The gaming companies make a huge margin of profit initially and once the prices of the systems are lowered such that almost anyone can afford one, the company has already made more than anticipated profits. "Provided that price is large enough to cover marginal cost of production, sales should be made." The bottom line in any business is to turn a profit. It is important though at difficult economic times to break even. This means that selling a product for the price that it costs to produce. If a product costs a company $10 to produce, and the product is