Impact of Social Media in International Marketing Research Paper

Impact of Social Media in International Marketing - Research Paper ExampleThis essay declares that the emergence of the social media has had a herculean impact on enterprises. In the coming years, social media has the potential to change the landscape of the business milieu and the way organizations conduct their business operations. Companies will have to alter the way they conduct business in order to fully take advantage of the opportunities presented by the emergence of social media. Companies that quickly understand the changes brought active by social media on customer value and customer engagement will be in a good position to realize optimum benefits from the use of social media. This paper stresses that the emergence of freshly technologies, such as the worldwide web, mobile devices and digital television has created a number of opportunities for businesses to produce and marketplace innovative goods and services. It has also helped customers to get increased value for t heir money. Traditional marketing approaches limit the number of customers a company shtup reach to hundreds, thousands or even tens of thousands. These marketing techniques also require a flowerpot of time, effort and cost. In sharp contrast, a business today through the use of computers and the Internet can reach one million millions of customers with minimal effort and cost. China has gone beyond the United States in terms of the confidential information country that has the maximum number of Internet users. Asia Pacific will have more than 500 million of the Internet population. In terms of the world Internet population, the percentage of users in the Latin American and conspiracy Pacific regions will increase and that of North America and Europe will decrease even though the actual numbers will continue to increase (Luukka). Social media allows