How Mass Communication Media Impact to Culture and Society, Politics a Term Paper

Essays on How Mass Communication Media Impact to Culture and Society, Politics and Governance, Growth of an Individual Term Paper The paper â€Å"How Mass Communication Media Impact to Culture and Society, Politics and Governance, Growth of an Individual† is an impressive example of an essay on media. Mass communication media or simply known as mass media as â€Å"not just any other business† is a universal view that this essay will explore. Three key reasons will be presented which I believed are significant to support this view but first there a brief discussion on mass media and business, in general, will be presented to lay down the foundation of this essay.Mass media is a tool or medium to transmit â€Å"information communicated to larger groups of people† (Akin 2005:1). Radio, television, newspapers, and books are the forms of mass media that are used to relay information to a broad range of people. However, with the advent of technology other advance forms of mass media communication came to light through the internet. The creation of the internet which has become widely available in recent years have splurge the creation of websites to disseminate information making it one form of mass media reaching millions of people. With the internet, online news and electronic books are readily available even for those who are constantly on travel who have no access to watch the news through televisions or who have no time to carry the additional weight of a book.It is significant to note that these forms of mass communications are backed up or operated by groups of people or corporations that facilitate the provisioning of mass media services to the people. Also, they operate these mediums with the hope of making it sustainable, thus looking into the profitability of their operations. It is in this aspect that the business function of the mass media is shown.Mass Media Is Not Like Any Other BusinessAs McQuail asserted, mass media is not like normal business operation. Yes, its operators deliver their services while creating money from it but still the overall impact of t he services provided by mass media is not like anything created by a normal business transaction. Why is this so? What actually is the impact created by mass media to the people? This essay will outline three key reasons why mass media is not like any other business.Reason #1: Mass media impact on culture and society in generalThe paper â€Å"How Mass Communication Media Impact to Culture and Society, Politics and Governance, and Growth of an Individual† is an impressive example of a term paper on media. Normal business transactions usually benefit the buyer and seller through the exchange of service or product facilitated by the monetary transaction. Mass media operation reaps the monetary transaction normally seen in a business transaction. However, the delivery of services of mass media through the delivery of information from books, television, radio, newspaper, and internet usually impact the culture of people that sometimes reshape or change it. The influence of mass me dia on the actions of people sometimes led them to adapt to a different culture that mass media has been relaying in the news and in publications. Some things that are taboo in a society can later on become acceptable through the constant education or information provided by media that makes it a common occurrence in life. An example of that could be the case of how we view the role of women across the years. Traditionally, women are viewed as second class citizens to men but with the help of mass media, women’s roles in society were broadened from that of being mothers, wives, and housekeepers. Mass media now further contributes to the advancement of women’s role in society by regularly featuring women’s achievements as well as supporting the drive for women empowerment. Women’s intellectual works begun to be noticed through publications of books of their works during the 1790s wherein some of their works has been in circulation for almost a century (Out of many) as they are being constantly in demand from women who want to read their works and get inspiration from it to be more than what they are at that time. Publications of these works through mass media actually helped bring out the capability of women on the intellectual level slowly changing how they are being perceived in society.